Five Reasons Why You SHOULDN’T Write Your Own Website Copy

You think it will save you money. 

You think it won’t take much time.

You don’t trust anyone else to capture your brand on a single page - after all, who knows your brand better than you?

I get it. I do. 

But you wouldn’t hire an expert in wall plastering to fix your car. Or a maths teacher can bake your wedding cake. 

Or someone in a different industry to suddenly run your business.

Like any speciality or trade, there are tricks, tools, and skills that take years to develop and can’t be mastered in one attempt. 

So before you sit down at your desk, thinking that writing your website content will only take the morning, consider the following:

• You are too close to your brand

You’ve learned the ins and outs of your industry and worked hard to build your business. That passion can sometimes blind you to the finer details that need highlighting in your copy or keep you from seeing aspects that deserve another look.

Having a pair of fresh eyes will benefit you and your brand. Someone else writing your web copy can offer a more objective perspective, ensuring all important points are covered effectively.

• You aren’t a content expert

Just as your mechanic learned the intricacies of car repair through years of training, a copywriter has spent years mastering the art of writing. 

This expertise goes beyond crafting coherent sentences. It includes using marketing tactics, choosing the right words to connect with consumers, effectively educating people on why a product is right for them, and employing psychological triggers to drive purchases.

No one can implement these strategies seamlessly without any prior experience.

• You aren’t alone

The best web copy you’ve seen on your favourite brand's home page took weeks (or even months!) to perfect. Writing web copy takes time, research, and lots of drafts. You likely have more important things to do than spend countless hours writing your website content.

A good copywriter aims to capture your voice and mission. They will get to know you and your business, asking about your values, goals, and audience. They'll encourage follow-up questions and send you drafts for feedback, ensuring the final copy sounds like it came directly from you.

If a copywriter doesn’t communicate frequently or seek your input, they aren’t the right copywriter for you. 

Your website is personal, and a good copywriter will do the heavy lifting while being open to feedback and tweaks.

• You might overlook essential details

Talking about yourself might make you cringe, and we all downplay our accomplishments or gloss over exciting details about our journey to sound humble. However, these juicy bits make your website copy stand out.

When you write copy yourself, you might miss the best parts of your brand. People want to buy from people, so showcasing yourself is key.

• You should focus on what you do best

Let’s face it: you have more important things to do than obsess over call-to-action wording. Focus on what you do best and what makes you unique.

Choosing the right words for your brand is complex, and keeping your voice consistent is challenging. Knowing why to place a call to action in a specific spot isn’t something you need to worry about.

You have a business to run, a brand to build, and customers to serve. Don’t waste your time staring at a blank page. Step back, breathe, and focus your energy on your strengths.

Copywriters Are Here to Help!

Copywriters love passionate business owners. We want to feel that passion as we write your web copy. When you are excited about your brand, we get excited too. Writing your own web copy is an unnecessary challenge. You already have a business; don’t make things harder for yourself.

Step back from your desk and that blank web page. Use your time to accomplish something you excel at. Let someone else carefully craft your web copy. Not only will it free up your time, but it will also give you a fresh perspective on your brand.