Should You Have a Blog on Your Website?

A blog isn’t just about churning out articles and hoping someone reads them. No, a blog is about showing your expertise, engaging with your audience, and climbing those elusive Google rankings. Think of it as your soapbox and your megaphone, but without the sore throat.

First and foremost, blogging boosts your search engine optimisation (SEO). Every blog you post is an opportunity to use keywords that your ideal clients are frantically typing into Google at 2 a.m. (probably while clutching a cup of chamomile tea and despairing over their own business dilemmas). It’s about creating content that answers their questions before they’ve even asked you directly. Google loves fresh, relevant content, and a regularly updated blog gives you exactly that. It’s like waving a flag in front of the search engine bots and saying, “Hey! Look over here!”

But it’s not just about attracting Google’s attention. A blog builds trust. People buy from businesses they know, like, and trust. If your blog consistently offers valuable insights, tips, or even a touch of humour, your audience will come to see you as not just a service provider but a trusted adviser. You’re no longer shouting, “Pick me!” Instead, your expertise does the talking.

And let’s not overlook the power of storytelling. Blogs are where your brand’s personality can shine. Maybe you’ve just launched a game-changing product, worked with a celebrity client, or attended an event that left you bursting with ideas. Share it! Your audience wants to feel like they’re on the journey with you. A good blog doesn’t just inform; it connects. It’s the digital equivalent of a cuppa with a friend, sprinkled with industry expertise.

“But Cheryl,” I hear you ask, “what if I have nothing to say?” Oh, darling, nonsense! You have plenty to say. The trick is uncovering what’s already in your head. Start with the questions your clients always ask. (Hint: “Should I have a blog on my website?” might be a great place to start.) Think about the challenges your audience faces and offer solutions. And if you’re still stuck, don’t underestimate the value of a good old-fashioned opinion piece. Love or loathe AI, TikTok, or the colour schemes of the year? Tell us why. Your opinion matters.

Of course, a blog isn’t a silver bullet. It’s a marathon, not a sprint, which means consistency is key. You can’t post one article and then ghost your audience for six months. You wouldn’t go to the gym once and expect abs of steel, would you? (If you would, please share your secret immediately.) Blogging works best when it’s part of a wider strategy. Pair it with social media, newsletters, or even a podcast for maximum impact.

And don’t forget the practical side of things. If the thought of writing a blog makes you want to weep into your coffee, there’s no shame in outsourcing. Hire a writer, use AI tools, or collaborate with guest bloggers. The important thing is to get it done because the ROI on a solid blog strategy is hard to beat.

So, should you have a blog on your website? Absolutely. It’s a no-brainer. But only if you’re ready to treat it as the opportunity it truly is—a chance to grow your audience, build your authority, and show the world why your business is brilliant.

What stories are waiting to be shared from your business? And when are you going to start writing them?