Hi, I'm Taryn. With 25 years in marketing, I am passionate about helping brands grow through engaging, consistent storytelling across the full marketing mix. My experience includes marketing leadership, developing brand strategies, identifying new commercial opportunities/revenue streams, improving marketing operations, (making sure processes are optimum and resources are in the right places), and collaborating with agencies to maximise communication and budgets. I work with established and start-up brands, tailoring marketing offerings to each business's needs. I support businesses of all sizes in three impactful ways: 1. Fractional Head of Marketing: Senior marketing support to smaller businesses on a pay-as-you-go basis. 2. Project-Specific Work: From agency recruitment and NPD acceleration to rapid communication plan deployment, I deliver fixed-cost projects. 3. Temporary Cover: Providing dependable, temporary support for parental leave or additional resource needs, charged on a day rate.
Gen AI enables marketers to focus on high-value activities, but challenges like ethical concerns, bias, and transparency must be addressed. AI is a powerful tool that augments human creativity and efficiency.
BY Taryn WeeksJeff Bezos, Founder of Amazon said, “Your brand is what other people say about you when you are not in the room”.
BY Taryn Weeks