I have been in PR and Communications now for over 30 years! I have worked in leading PR agencies; I have owned my own PR agency and now I am channelling all of this expertise and experience as a freelance consultant. I work with individuals and brands to create stories to gett your news out to your audiences and raise awareness of you and your business in both b2b and b2c sectors. I help advise, create and deliver USPs, brand strategies, key messages and creative campaigns plus liaise with the media on your behalf to ensure you are featured in all the relevant publications both in print and digital channels. I then create online content for your social media platforms linking it back to the press coverage to maximise the reach to your customers whilst raising the profile of your business and positioning you as a expert in your field. I work as an extension of your business as a consultant, managing all aspects of your communication needs or I can work alongside your in house marketing team to deliver the PR as required.
So many businesses just don’t know where to start with either doing their own PR or working with a freelancer or agency. They know what they want, the results, and where they would love to be featured…
BY Lisa Robinson