Taryn Weeks

Hi, I'm Taryn. With 25 years in marketing, I am passionate about helping brands grow through engaging, consistent storytelling across the full marketing mix. My experience includes marketing leadership, developing brand strategies, identifying new commercial opportunities/revenue streams, improving marketing operations, (making sure processes are optimum and resources are in the right places), and collaborating with agencies to maximise communication and budgets. I work with established and start-up brands, tailoring marketing offerings to each business's needs. I support businesses of all sizes in three impactful ways: 1. Fractional Head of Marketing: Senior marketing support to smaller businesses on a pay-as-you-go basis. 2. Project-Specific Work: From agency recruitment and NPD acceleration to rapid communication plan deployment, I deliver fixed-cost projects. 3. Temporary Cover: Providing dependable, temporary support for parental leave or additional resource needs, charged on a day rate.

Strategic Marketing

Friday, February 07, 2025

Generative Artificial Intelligence (Gen AI) is, and Will Continue to Be a Gamechanger for Marketers

AI

Gen AI enables marketers to focus on high-value activities, but challenges like ethical concerns, bias, and transparency must be addressed. AI is a powerful tool that augments human creativity and efficiency.

BY Taryn Weeks
Friday, February 07, 2025

Ten Considerations When Building A Brand Strategy

Marketing

Jeff Bezos, Founder of Amazon said, “Your brand is what other people say about you when you are not in the room”.

BY Taryn Weeks