By Karina Rook Strategy | Coaching Friday, February 07, 2025

Year of the Wood Snake: Transforming Business Through Natural Cycles

Change is a constant. Growth is essential. Yet in both our personal and professional lives, we often find ourselves resistant to change and struggling with growth. Someone who has spent 25 years building high-performance cultures across all sectors and internationally, I've discovered that true transformation requires more than traditional business strategies.

Photo Credit: DALL:E

My work with global teams revealed a crucial insight: peak performance – the kind that breaks barriers and shatters ceilings – emerges when we align business strategy with natural cycles and energy patterns. This might sound unexpected from a corporate strategist, but my experience has shown that organisations thrive when they balance analytical rigour with intuitive wisdom. Through this integrated approach, I've witnessed teams achieve breakthrough results that traditional methods alone couldn't deliver. 

A Holistic Approach to Business Success 

Traditional success coaching typically focuses on either strategic planning or mindset work in isolation. My approach is fundamentally different. I integrate four essential dimensions: soul sovereignty (understanding your authentic leadership style), self-mastery (developing emotional and operational excellence through identity, shadow work and addressing self-sabotage), spiritual connection (aligning with natural energy cycles), and strategic alignment (taking aligned action). 

This holistic methodology emerged from years of observing and cultivating high-performance cultures across sectors and continents. When we aligned major initiatives with natural energy cycles – just as we consider seasonal patterns in supply chain management – our success rate in change programs increased significantly. It wasn't mystical thinking; it was a practical application of ancient wisdom to modern business challenges. 

The Business Case for Feminine Wisdom… and reaching our highest potential 

In a world where mainstream players are questioning the need for feminine wisdom and energy, the data speaks volumes. McKinsey Global Institute's 2015 research highlighted the significant economic potential of advancing women's equality, estimating it could add $12-28 trillion to global GDP by 2025. While we haven't yet realised this full potential, the business case for advancing women's leadership remains compelling. The Organization for Economic Cooperation and Development (OECD) has also demonstrated the substantial economic benefits of reducing gender gaps in workplace participation.

Some might question whether incorporating ancient philosophy and energy principles belongs in modern business strategy. However, many leading organisations are increasingly recognising the value of integrating diverse philosophical approaches into their business practices. From meditation rooms in corporate offices to culture celebration initiatives, businesses are acknowledging that combining wisdom traditions with business strategy can create more resilient and innovative organisations.

An image depicting female wisdom Photo Credit: DALL:E

Personal Transformation in this Wood Snake Year 

The Year of the Wood Snake offers a powerful invitation for personal growth and soul-aligned leadership. This is your year to shed the limitations of ego and step into your highest potential. Here's how to work with these transformative energies: 

Embracing the Snake's Wisdom 

The Snake's energy teaches us the power of discernment and careful observation. Take time to pause and observe your patterns, particularly around decision-making and leadership. Where are you acting from ego, and where are you aligned with your soul's wisdom? The Snake reminds us that transformation begins with awareness. 

Growing Through the Wood Element 

Wood energy represents upward growth, flexibility, and new beginnings. Like a tree reaching for the sun while remaining deeply rooted, you're invited to: 

  • Nurture your vision while staying grounded in your values 
  • Bend without breaking when challenges arise 
  • Trust in the natural timing of your growth 
  • Draw nourishment from both earthly wisdom and spiritual insights

Personal Alchemy 

Just as a snake sheds its skin in order to grow, this is your time to release what no longer serves your highest expression. Consider: 

  • What beliefs about leadership are you ready to shed? 
  • Which patterns of self-doubt can you release? 
  • How can you transform fear into fuel for growth? 
  • What aspects of your ego's protection are ready to be transmuted into soul-led confidence 

Elevated Decision Making 

The Snake's wisdom teaches us to move beyond reactive choices to soul-guided decisions: 

  • Before making key decisions, pause and check in with your body's wisdom
  • Notice when you're rushing to decide out of fear or scarcity 
  • Ask yourself: "What would my highest self choose here?" 
  • Consider the ripple effects of your choices - how do they align with your long-term vision? 

The Art of Being Planful 

Being planful isn't about rigid control - it's about conscious creation: 

  • Review your energy levels and natural rhythms when scheduling important work
  • Build in buffer time for unexpected insights and opportunities 
  • Plan with both logic and intuition - what feels energetically aligned?
  • Create space for integration after significant steps or achievement 

Practicing Discernment 

Discernment is about seeing clearly without judgment: 

  • Notice the difference between resistance (ego) and an inexplicable knowing (soul wisdom) 
  • When opportunities arise, ask: "Is this mine to do, or am I taking it on out of obligation?" 
  • Listen to the quiet voice of intuition beneath the noise of 'should' and 'must'  
  • Trust that 'no' can be as sacred as 'yes' when it comes from soul alignment 

Remember: True transformation isn't about forcing change – it's about aligning with natural cycles of growth while maintaining the discernment to know what to shed and what to nurture.

Consider asking yourself:

  • What can you shed in order to reach your highest potential?
  • How would being more planful support your next level of growth and attainment?
  • If you were to be more discerning, how would that serve your aspirations for the next 12 months?
Karina Rook Contributor

Karina Rook I help visionary women reach a new realm of success & reclaim their power and purpose through soul-aligned strategy, psychology & astrology. Opinions Expressed by She Makes Her Contributors are their own

Individuals & Business Coaching